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Free Webinar in VTI 310

From Guesswork to Gestalt: Designing for

the Brain


Wednesday, September 10, 2:00 p.m.


This webinar will last approximately 30 to 45 minutes.


Session Description

You don’t need to know your way around PhotoShop to benefit from this webinar. In From Guesswork to Gestalt: Designing for the Brain, mStoner’s Senior Creative Director will lead you through the theories of visual perception that will help optimize your design eye. You’ll learn about concepts like similarity, continuation, closure, proximity, figure/ground relationships, and symmetry. Knowing how these principles contribute to a successful design will help you both create better design work and give more helpful feedback.


Who Should Attend:

Need a refresher on what makes a design successful? Are you regularly looking at design work and providing strategic feedback? Have you thought the words “I’ll know it when I see it?” even once in the past year? This session is for you.

Design fundamentals are critical to:
• Designers (of course!)


What You Will Learn:

As a result of this webinar series, you’ll be able to:
• Assess a design deliverable to understand how well it follows gestalt design principles
• Provide constructive feedback in order to support a cleaner, more organized content presentation and, therefore, a better user experience (UX) in the final product
• Suggest potential design solutions instead of just pointing out things that don’t feel quite right
• Understand how responsive design has complicated the interactive designer’s application of these principles
• Learn when to bend the rules for the greater good of the project.



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Startup Weekend Louisville Returns!


September 19-21, at Velocity, the regional hub for entrepreneurial education and programs in Jeffersonville, 90 seconds from downtown Louisville.

What is Startup Weekend?

Start with an auditorium full of entrepreneurs, business professionals, coders, students and designers. Next, let anyone pitch their idea for a new business -- the more unique the better. Everyone democratically decides which concepts are worthy of being developed, and teams form organically around those ideas. What follows is a 54-hour frenzy of business model creation, validation with customers, designing and developing.

The weekend culminates with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback. Throughout the event you'll be provided with meals, snacks and drinks, WiFi, and a set of business mentors with broad experience.


Who Should Attend?

Startup Weekend is for anyone who wants to know what it's like to bring a business idea to life. You'll stretch your own skills and learn new ones by working in a fast-paced team with expert advisors providing help when needed. Most attendees go back to their regular jobs on Monday morning feeling a little tired but very proud of themselves, their accomplishments, and their newly-learned skills from the startup world. Learn more about what happens at a Startup Weekend.

Lower Ticket Prices

Thanks to generous support from our Sponsors, we're keeping our lower ticket prices. If you have a background in product development or design, you'll get an even bigger discount. Ticket prices are $49-79.

Register Now!
Learn more at: